The Hyundai Motor Group produces luxurious automobiles under the name of Genesis. In 2015, the company announced its intention to promote its Genesis vehicles and Equus sedans separately under a new brand. In 2017, the company introduced the G80, a luxury midsize Genesis vehicle, and renamed the Equus to G90. Furthermore, over the years, Genesis has introduced a range of new models, including electric vehicles like the GV60 and Electrified GV70.
It is important to note that Genesis is not entirely a startup brand that was established completely from scratch, as most people may not be aware of. Thus, it may generate curiosity as to who the manufacturers of Genesis cars are.
This article aims to provide detailed insights about the manufacturer of Genesis cars. As one of the emerging luxury car brands in the market that has exceeded customer expectations. Genesis will be the focal point of our discussion today. We will delve into the brand’s history, achievements, and future plans, offering a comprehensive overview of the brand and its offerings.
So Who Makes Genesis Cars?
It may come as a surprise to numerous individuals that Genesis is not merely a car brand from South Korea. But rather a subsidiary of the Hyundai Motor Company. In the automotive industry, it is a common practice for manufacturers to establish new brands for their luxury car segment instead of incorporating them into their existing range of vehicles. Examples of this are Toyota’s Lexus, GM’s Cadillac, Honda’s Acura, and Hyundai’s Genesis.
In 2008, Hyundai introduced the “Genesis” nameplate into its regular lineup as a luxury four-door sedan reminiscent of the BMW 5 Series. The automobile’s popularity among consumers was confirmed over a seven-year period, leading to Hyundai’s choice to establish Genesis as an independent brand. During its time on the market, Genesis emerged as one of the top three highest selling vehicles.
When comparing Genesis to veteran luxury car brands such as BMW, Lexus, and Mercedes-Benz that have been in the industry for decades. It becomes apparent that Genesis is a recent entrant with less than a decade of experience. However, despite being a newcomer, Genesis has achieved commendable recognition amongst consumers, largely due to the appeal of its vehicles. Furthermore, its status as a luxury subsidiary of Hyundai has greatly contributed to the brand’s success.
Despite its origins as a subsidiary of Hyundai, Genesis operates as a distinct and autonomous brand, boasting exclusive manufacturing facilities.
Where are Genesis Cars Made?
Aside from knowing the manufacturer of Genesis cars, it is also recommended to acquire knowledge of their location of production. As can be anticipated, the manufacturing of Genesis vehicles occurs in the South Korean city of Ulsan, the birthplace of both Hyundai and Genesis Motors. Nevertheless, Genesis boasts several design headquarters situated in different countries, such as Namyang in South Korea, Rüsselsheim in Germany, and Irvine, California in the United States.
It is noteworthy that the upcoming GV70 electric crossover SUV from Genesis is set to be produced at the automaker’s newly established facility in Alabama.
Genesis cars are predominantly designed and produced in Germany, Korea, and the United States. Nevertheless, the brand’s reach is global with a focus on markets such as:
- South Korea
- The Middle East
- United States
- The rest of Asia (in the future)
What Kind of Cars Does Genesis Make?
The objective of Genesis is to construct luxurious vehicles that offer exceptional performance and sophisticated interiors at a feasible price point, particularly in comparison with renowned luxury brands such as Audi, BMW, and Mercedes-Benz.
Genesis, being a newly established automotive manufacturer, has a constrained selection of luxury sedans and sport utility vehicles in their product line. Presented here are the present Genesis choices for purchase, along with a short description of each.
The introductory model of the South Korean automaker, Genesis, is the Genesis G70, which made its debut in 2019 with an affordable initial cost. Classified as a compact luxury sedan, the G70 is renowned for its remarkable driving dynamics, highly athletic handling, plush interior, and an exceptional features-to-price ratio.
The Genesis G80 model represents a rebadged version of the 2015 Hyundai Genesis prior to its emergence as a distinct luxury brand. Functioning as a midsize luxury vehicle, the G80 is positioned in direct competition with well-known segment staples, including the Mercedes-Benz E-Class, BMW 5-Series, and Audi A6. Regardless of this competition, the G80 notably sustains a strong reputation, attributed to its comprehensive performance and cost-effectiveness. Additionally, there is an alternative all-electric option available known as the Genesis Electrified G80.
The Genesis G90, which made its debut in 2017, is widely recognized as the top-tier and most luxurious model offered by the company. As a vehicle that caters to the full-size luxury sedan segment, the G90 competes with formidable names such as the Mercedes-Benz S-Class, Audi A8, and the BMW 7-Series. The G90 stands out from its rivals due to its exceptional ride quality, extensive range of luxury features that come as standard, and an exceptionally silent cabin.
The Genesis GV60 represents the company’s debut in the electric vehicle market, embodying a compact SUV model with a distinct hatchback design. As the upscale counterpart to the Hyundai Ioniq 5 and Kia EV6, the GV60 belongs to the luxury segment and is equipped with standard all-wheel drive. Notably, the vehicle features a unique design within the EV category, but it compensates with a robust electric powertrain and dynamic handling capabilities.
Scheduled for release in 2022, the Genesis GV70 is an esteemed addition to the luxury line of South Korean automobiles, featuring robust powertrains, high-end interior design, and unparalleled driving performance. Poised to capture the compact luxury SUV market segment, the GV70 has garnered considerable critical acclaim and positive customer feedback. In a fiercely competitive field, the GV70 competes with such notable competitors as Porsche Macan, Acura RDX, and BMW X3. Additionally, the GV70 offers an electrified variant, demonstrating the brand’s commitment to forward-thinking technologies.
The Genesis GV80 belongs to the luxury midsize SUV segment of the company and is considered a formidable competitor with Porsche Cayenne, BMW X5/X6, and the Volvo XC90. Due to its elegantly designed exterior, advanced technological features, and sophisticated handling, the GV80 has successfully climbed to the top of the luxury-SUV wish lists, much like its other popular Genesis models in their respective segments. Additionally, all GV80s come with standard all-wheel drive and an eight-speed transmission.
Is Genesis a Good Car Brand?
Despite facing a decline in sales during 2018, the Genesis brand has emerged as a credible player in the luxury car market. While it has a limited portfolio featuring only a few sedans and SUVs, these vehicles are endowed with opulent interiors, avant-garde technology, and safety features that complement the luxurious driving experience. Moreover, a significant number of Genesis models have garnered enthusiastic endorsements and accolades emanating from an array of satisfied customers and discerning critics, who have found their value proposition to be highly appealing.
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